Australian Housing Co-operative Alliance (ACHA) is an alliance formed to support co-op housing peak bodies and increase the awareness of co-op housing throughout Australia.
Celsius was engaged to develop a brand identity that would be used to promote the benefits of the alliance, communicate with key stakeholders and leverage the involvement and support of a national network.
The brandmark we created aims to capture a sense of professionalism through the chevron shape. This also doubles (through its internal shapes and colours) as an open door – used to represent housing as well as convey a welcoming vibe.
These shapes were expanded to form the broader visual language across a range of printed and digital collateral.