The Food Collective aims to create a more equitable food system in the City of Whittlesea through a range of social enterprises and free programs and services.
With a view to expand their services to include a university cafeteria and corporate catering, the Food Collective identified the need for a professional and engaging brand identity with which to promote themselves on a more commercial level.
Drawn from the Whittlesea Community Connections logo, the vibrant orange and pink palette is warm and reflective of fresh, healthy produce.
This paired with natural photography of various food and people speaks to the connection of these two things and reflects the diverse community that the collective serves.
