nugal biik plants and seeds is a production nursery specialising in the indigenous flora of the greater northern region of Melbourne.
More than just a nursery, it is a social enterprise, with proceeds funding First Nations-led initiatives that connect young people to Country, and nurture a deeper connection with the land.
Celsius worked with the wonderful team at Whittlesea Community Connections to create a custom wordmark for the nugal biik identity.
We used irregular, hand-crafted letterforms to develop an organic and unique aesthetic, aiming to capture the name’s meaning of ‘belongs to the earth’.
The overall design speaks to community, care and connection.
