AI is evolving at a rapid pace and with such sophistication that it’s becoming impossible to distinguish what’s human-made and what’s computer-generated.
ProudlyHuman is an independent certification that identifies products as being created by humans, giving credibility to creators and choice to consumers through transparency.
This concept is the brainchild of neuroscientist, inventor, researcher, entrepreneur, and philanthropist Professor Alan Finkel.
Alan approached Celsius to create a certification logo – a professional mark that would serve as a clear identification of products that are human-made.
Similar to other certifications that demonstrate social or environmental commitments, the ProudlyHuman certification logo needed to communicate very simply and quickly what it represented.
After many (many) concepts, we landed on one that ticked all the boxes of being both highly functional (legible, scalable) and engaging it its modern simplicity.
“After working with us to elaborate the concept, Celsius Design gave us a wonderfully simple and elegant logo that captures the essential positive intention across all human endeavours. We use our logo proudly, and are eternally grateful to Celsius Design for what they delivered.” – Alan Finkel, Founder and Chair, Proudly Human.
