Horsham City Council engaged Celsius Design to assist a local Community group – the Wesley Performing Arts Centre Management Committee to launch a fund raising program to ‘restore, refresh and reopen’ the Wesley Performing Arts Centre.
Utilising the building’s historical and well known building shape in the logo (it was an old Church) helped to instantly connect with residents, creating a memorable mark that signifies the centres integral role within the community and the performing arts landscape.
We leveraged this visual symbol and community recognition to foster a strong local connection and pride and to transform this into fundraising dollars to reopen the Centre.
