The Moreland’s Children brand was developed for the City of Moreland’s Family Day Care (MFDC) program.
Celsius created a brand identity in the form of a word mark and a visual language, mixing beautiful photography with a suite of illustrations to create a childlike, whimsical feel.
The overall objective was to convey a fun, safe, nurturing and curious aesthetic that would appeal to both children and parents.
The brand was then rolled out across a number of design templates including handbooks and newsletters.
