Philanthropy Australia

Brand Identity

Philanthropy Australia is a not-for-profit organisation working to achieve a generous and inclusive Australia through more and better philanthropy.

Celsius was engaged to develop a new logo and visual language for Philanthropy Australia to create a more meaningful, professional and contemporary look and feel for the organisation.

The chosen logo is a robust wordmark that strikes a balance of character and formality, befitting the national importance of Philanthropy Australia. The upward curves in the Hs and A of Philanthropy are a visual analogy for inspiration and ambition.

These curves have been expanded into the broader visual language, providing an energy and optimism and have been paired with a no‑fuss, bold sans serif font and mature colour palette to strike a tone of trust and respect.

  • Brand Identity
  • Brand Review
  • Branding
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