Previously called Safe Futures, Refuge Victoria provide specialist crisis accommodation and support services for people escaping family violence.
After a recent restructure, Safe Futures engaged Celsius to undertake a Brand Review and develop a Strategy that distilled the organisation’s purpose, vision and mission.
Through workshops with staff and stakeholders, we developed a clear strategy and developed a new name – Refuge Victoria.
The brand needed to be professional, have longevity and appeal to both those seeking refuge as well as linked organisations seeking information.
The resulting logo signifies protection and shelter with an open house that shows Victoria symbolically sheltered by ‘Refuge’. The new brand’s colour palette of purple, green and white reflect the Women’s Liberation Movement.
The illustrated line work that carries through the visual language highlights that the path to living safe and free will take many turns however Refuge Victoria is there to guide and empower survivors along the way.
Celsius also worked to carefully design and develop a website that was accessible, responsive, engaging and informative.