Hydro Tasmania is Australia’s largest generator of clean, renewable energy.
After undertaking a brand review for Hydro, Celsius delivered a brand platform, vision, and a clear identification of their positioning.
This formed the basis of the creation of a new visual language, which has been applied to all internal and external communications.
The new visual language uses ‘wave’ device that echoes the natural resources of the Tasmania environment. The line work strategically interacts with typography and image to highlight key messages.